The Hessian Youth Council (Hessischer Jugendring, hjr) is made up of 31 youth organizations with a total of more than one million members. It is the largest group of youth associations in Hessen representing youth in politics. 

For the Hessian state elections in 2018, the hjr made 16 youth policy demands and asked for support in the form of an accompanying campaign. My team and I developed a creative concept with a corresponding dramaturgy, a brand including a key visual with a strong recognition value, claims that were tailored to the target group, offline and online measures as well as an appealing and clear brochure on all demands. An all-round package for a successful political campaign!

My role: project management, text, strategy & concept, moderation & workshops, consulting.